Draftkings avslöjar 2022 College Hoops NFT Collection för March Madness

On March 15, the American fantasy sports contest and betting company Draftkings announced the companys first in-house digital collectibles campaign called thePrimetime NFT Series.The first DraftkingsNFT series drop will be the “2022 College Hoops Collectionlaunched in unison with the single-elimination college basketball tournament known as NCAAs March Madness.

Draftkings to Drop First In-House NFT Collection

In July 2021, the fantasy sports firm Draftkings (Nasdaq: DKNG) revealed a strategic partnership with the Super Bowl champion Tom Bradys Autograph NFT platform and with the entertainment firm Lionsgate. During the partnership announcement, Draftkings announced the launch of its own digital collectibles market that will offer NFT drops and secondary-market transactions. ThePrimetime NFT Serieswill be the firms first in-house digital collectibles campaign and it will showcase NFTs featuring college basketball stars and moments.

The series will be called the “2022 College Hoops Collectionand avid collectors will be rewarded for their NFT patronage. Collectors who acquire all eight editions of the Draftkings NFTs will get a ninth commemorative NFT following the NCAA championship game via an airdrop. “This airdrop will grant collectors priority access to the next Primetime NFT Series drop,” the Draftkings press release notes. The following drops will give specific collectors access to site credits called DK Dollars.

With each drop, collectors will be eligible to receive DK Dollars, which are site credits that can be used for gameplay across all parts of Draftkingsdigital sports entertainment and gaming ecosystem, like sportsbook and daily fantasy,” the company said on Tuesday. “Eligible holders can use their 2022 College Hoops Collection NFT rewards to place bets and enter pools, brackets, or fantasy contests as all the buzzer-beaters and Cinderella stories unfold this season.

According to Draftkings, the new “2022 College Hoops Collectionseries will also feature an exclusive one-of-one (1/1) edition of all eight collectibles. The firm plans to auction these NFTs via the Draftkings Marketplaces auction platform. “Draftkings is already deeply embedded within the biggest moments in sports, and the new Primetime NFT Series will further drive engagement while also providing rewards that bridge to our gaming offerings for the first time,” Matt Kalish, the co-founder and president of Draftkings North America said in a statement.

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