Файлы Форда 19 Заявки на товарные знаки готовятся к возможному запуску метавселенной

Ведущая автомобильная компания Ford подала заявку 19 заявки на товарные знаки, связанные с возможной деятельностью метавселенной. В документах, компания намекает на потенциальный запуск NFT под брендом Ford (невзаимозаменяемые токены) на собственной торговой площадке, and also refers to the offering of virtual models of its cars, including Mustang, Mustang Mach-E, and the Bronco.

Ford Hints at Metaverse Move

Форд, one of the biggest U.S.-based automotive brands by sales, has introduced several trademark applications to the U.S. Patent and Trademark Office (ВПТЗ США), preparing for a potential push into the metaverse. The company is seeking to protect its activities in the therein, including the offering of Ford-branded NFTs on an NFT marketplace of its own. These NFTs might contain text, audio, or video related to the brand.

Part of these applications seeks to protect the digital representation of some of Ford’s most popular models, including the 150 Lightning, Lincoln, Форд, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick, Ranger, and Mustang.

Также, digital clothing containing references to the brand, and digital spare parts of any of the previously mentioned models are covered in the trademark applications. This might be one of the first steps in an organized digital strategy of Ford, according to USPTO-licensed attorney Mike Kondoudis, who claimed the company was making a “big move” into the metaverse with these filings.

Ford’s Digital Expansion

This move by Ford is not a surprising one, given that the company had previously explained that it was examining the digital world to create new ways to expand its business. В сентябре, Ford global brand merchandising director Alexandra Ford English заявил:

Anywhere you go around the world, you find passionate Ford fans and we want to offer them an inspiring collection of merchandise and accessories, and potentially even digital products like NFTs.

Ford is just the latest in a large line of companies that have already embraced these digital worlds and products as part of its growth strategies. Недавно, French automaker Рено also made a move in this direction, inking a partnership with The Sandbox, a metaverse platform, to present virtual automotive experiences with products of the brand.

Other brands such as Hyundai, a Korean car company, are also getting into the metaverse by presenting some of their future automotive products in a metaverse known as Zepeto.

What do you think about Ford’s possible entrance into the metaverse? Расскажите нам в разделе комментариев ниже.

Серджио Гощенко

Серхио — криптовалютный журналист из Венесуэлы.. Он описывает себя как опоздавшего на игру, вход в криптосферу, когда рост цен произошел в декабре 2017. Наличие компьютерного инженерного образования, жизнь в Венесуэле, и влияние бума криптовалюты на социальном уровне, он предлагает другую точку зрения на успех криптовалюты и на то, как она помогает людям, не имеющим доступа к банковским услугам и недостаточно обслуживаемым.

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