ルノー、自動車体験をメタバースにもたらすためにサンドボックスと提携

ルノーの韓国子会社, 自動車業界の歴史あるブランド, The Sandbox とのパートナーシップを確立しています, イーサリアムベースのメタバース プラットフォーム, メタバース空間に入る. このパートナーシップにより, Renault Korea’s objective is to establish its brand presence in the metaverse and to present Renault-based virtual automotive experiences to customers.

Renault to Enter Metaverse Through the Sandbox

ルノー, one of the biggest automotive companies in the world, もっている signed a partnership with The Sandbox to be present in its virtual metaverse world. The Korean subsidiary of the organization will be responsible for this, establishing the brand presence in the space through a series of automotive-related activities to introduce virtual customers to the products of the company.

These automotive experiences aim to enrich The Sandbox platform and allow Renault to reach a more ample audience, expanding the potential customer base of their products. About the partnership, The Sandbox Korea’s CEO Cindy Lee stated:

This partnership is an excellent example of a collaboration. The Sandbox can develop without any industrial boundaries. We are able to introduce new types of experiences that combine automobiles and digital assets in The Sandbox.

The extent of the partnership and the nature of the experiences it will produce were not revealed at the time. Renault now joins the ranks of 企業 と individuals that are already present in the Ethereum-based metaverse platform.

Automotive Brands and the Metaverse

Renault is not the first automaker aiming to place products in the metaverse. 実際には, the metaverse has become a popular destination for these companies. フォルクスワーゲン organized an advertising campaign in April called “Game On,” in which users had to hunt NFTs in a metaverse environment.

Nissan, a Japanese automaker, used the metaverse to assist in the launch of one of its latest electric cars, the Sakura. The company set up a virtual world in which potential customers could drive the car, examining its characteristics and its forms. This experience, according to Nissan, provided “an opportunity to connect with new audiences like never before.” Furthermore, the company stated it was “excited about what’s next, and will keep innovating new digital approaches for our products.”

Hyundai has also been presenting future mobility experiences in a virtual motor studio located in a metaverse world called Zepeto, managed by Naver Z.

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セルジオ・ゴシェンコ

セルジオはベネズエラを拠点とする暗号通貨ジャーナリストです. 彼は自分自身をゲームに遅刻したと説明しています, 12月に価格が上昇したときに暗号圏に参入 2017. コンピュータ工学のバックグラウンドを持つ, ベネズエラ在住, 社会レベルでの暗号通貨ブームの影響を受けている, 彼は、仮想通貨の成功と、それが銀行口座を持たず、十分なサービスを受けていない人々をどのように助けるかについて、異なる視点を提供します.

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