Fichiers Ford 19 Demandes de marque de commerce préparant une éventuelle poussée de métaverse

Leading automotive company Ford has filed 19 trademark applications related to possible metaverse activities. In the documents, the company hints at the potential launch of Ford-branded NFTs (jetons non fongibles) on its own marketplace, and also refers to the offering of virtual models of its cars, including Mustang, Mustang Mach-E, and the Bronco.

Contenu

Ford Hints at Metaverse Move

Ford, one of the biggest U.S.-based automotive brands by sales, has introduced several trademark applications to the U.S. Patent and Trademark Office (USPTO), preparing for a potential push into the metaverse. The company is seeking to protect its activities in the therein, including the offering of Ford-branded NFTs on an NFT marketplace of its own. These NFTs might contain text, audio, or video related to the brand.

Part of these applications seeks to protect the digital representation of some of Ford’s most popular models, including the 150 Lightning, Lincoln, Ford, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick, Ranger, and Mustang.

Aussi, digital clothing containing references to the brand, and digital spare parts of any of the previously mentioned models are covered in the trademark applications. This might be one of the first steps in an organized digital strategy of Ford, according to USPTO-licensed attorney Mike Kondoudis, qui revendiqué the company was making a “big move” into the metaverse with these filings.

Ford’s Digital Expansion

This move by Ford is not a surprising one, given that the company had previously explained that it was examining the digital world to create new ways to expand its business. In September, Ford global brand merchandising director Alexandra Ford English déclaré:

Anywhere you go around the world, you find passionate Ford fans and we want to offer them an inspiring collection of merchandise and accessories, and potentially even digital products like NFTs.

Ford is just the latest in a large line of companies that have already embraced these digital worlds and products as part of its growth strategies. Tout recemment, French automaker Renault also made a move in this direction, inking a partnership with The Sandbox, a metaverse platform, to present virtual automotive experiences with products of the brand.

Other brands such as Hyundai, a Korean car company, are also getting into the metaverse by presenting some of their future automotive products in a metaverse known as Zepeto.

Tags dans cette histoire
Clothing, digital clocthing, digital expansion, Ford, Hyundai, Métavers, mike kondoudis, nf, Renault, spare parts, Le bac à sable, USPTO, vitual cars

What do you think about Ford’s possible entrance into the metaverse? Dites-nous dans la section commentaires ci-dessous.

Sergio Goschenko

Sergio est un journaliste de crypto-monnaie basé au Venezuela. Il se décrit comme étant en retard dans le match, entrer dans la cryptosphère lorsque la hausse des prix s'est produite en décembre 2017. Avoir une formation en génie informatique, vivre au Vénézuela, et être impacté par le boom de la crypto-monnaie au niveau social, il offre un point de vue différent sur le succès de la crypto et comment il aide les personnes non bancarisées et mal desservies.

Crédits image: Shutterstock, Pixabay, Wiki Commons, D K Grove / Shutterstock.com

Avertissement: Cet article est à titre informatif seulement. Il ne s'agit pas d'une offre directe ou d'une sollicitation d'offre d'achat ou de vente, ou une recommandation ou une approbation de tout produit, prestations de service, ou des entreprises. Bitcoin-Tidings.com ne fournit pas d'investissement, impôt, légal, ou conseil comptable. Ni la société ni l'auteur ne sont responsables, directement ou indirectement, pour tout dommage ou perte causé ou prétendument causé par ou en relation avec l'utilisation ou la confiance accordée à tout contenu, biens ou services mentionnés dans cet article.

Lire avertissement