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Popular messaging platform Telegram has announced it is launching a new premium tier of its services as it seeks to monetize a part of its userbase. Reaching more than 700 million active users monthly, the new tier answers to the need of these users for more bandwidth and storage capacity, according to Pavel Durov, Ettevõtte tegevjuht.

Telegram’s New Premium Tier to Expand User Functionality

Telegramm, one of the most popular messaging apps in cryptocurrency circles, on teatas it will introduce a paid premium tier of its services that will allow its users to access new features and expand upon some that are already available. The move comes as the company seeks to monetize a good part of its userbase, which recently reached a milestone of 700 million monthly active users.

The premium tier is an answer to the requirements of a set of users that wanted to upgrade their bandwidth and storage from within the app, according to CEO Pavel Durov. He stated:

After giving it some thought, we realized that the only way to let our most demanding fans get more while keeping our existing features free is to make those raised limits a paid option.

Among the new features available for paid users are the extension of the number of channels that they can follow — 1,000, up from the 500 that the free tier offers — and also the creation of 20 chat folders with 200 chats in each folder. The pricing for this new service tier has not been disclosed as of writing, but according to Techcrunch, estimates are close to the six-dollar mark.

Road to Monetization

This is not the first attempt from Telegram to monetize services on the platform, which provides messaging and content management systems to thousands of individuals and companies at a worldwide level. The company introduced the feature of sponsored messages last year, allowing advertisers to put such messages in large channels with more than 1,000 subscribers.

Kuid, the biggest attempt at monetization was the launch of Telegram’s own token, called gram. The initiative managed to gather more than $1 billion from investors all over the world but was ultimately shut down by the U.S. SEC, mis välja antud a temporary restraining order against the company back in 2019. This led Telegram to tilk the launch of the token, and to return the money to investors, also paying a fine to the institution.

What do you think about the new premium user tier to be launched by Telegram? Rääkige meile allpool olevas kommentaaride jaotises.

Sergio Goššenko

Sergio on Venezuelas asuv krüptoraha ajakirjanik. Ta kirjeldab end mängule hiljaks jäänud, sisenes krüptosfääri, kui hinnatõus detsembris toimus 2017. Omades arvutiinseneri tausta, elab Venezuelas, ja krüptovaluutabuumi mõju avaldamine sotsiaalsel tasandil, ta pakub teistsuguse vaatenurga krüptoedu kohta ja selle kohta, kuidas see aitab pankadeta ja alateenindusega inimesi.

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