Over 3 Millioner kunder kan optjene Bitcoin-point ved at spise kl 500 Restauranter via Landry's Rewards Program

Over 3 Millioner kunder kan optjene Bitcoin-point ved at spise kl 500 Restaurants via Landry's Rewards Program

Millions of customers dining at 500 restaurants across the U.S. will soon be able to earn bitcoin points, thanks to a partnership between restaurant giant Landrys and New York Digital Investment Group (NYDIG). Ud over, Landrys said it will buy bitcoin for its treasury. “We view bitcoin as a good choice for a portion of our own treasury, so we want to offer that choice to our customers as well.

Earning Bitcoin Points While Eating at 500 Restaurants

Restaurant giant Landrys announced Tuesday a partnership with New York Digital Investment Group (NYDIG) “to power a bitcoin loyalty rewards program for the millions of customers in Landrys loyalty programLandrys Select Club.NYDIG is the bitcoin investment arm of Stone Ridge Asset Management.

The announcement details:

This partnership will allow Landrys Select Club members to earn bitcoin points when dining at any of its 500 locations nationwide.

The Landrys Select Club program currently offers one point back for every $1 spent, med 250 points translating to a $25 reward,” the company detailed.

The restaurant giant told CNBC that it hopes to go live with the new bitcoin program before Thanksgiving. The program will then be available to the 3.2 million members of its loyalty program.

Customers that opt in to the new bitcoin loyalty program can receive points that track the value of bitcoin and can be redeemed in $25 reward increments based on the market price of bitcoin at the time they redeem.the company explained. “All bitcoin loyalty points may only be redeemed for Landrys Select Club rewards and will not be transferable outside of the Landrys Select Club.

Landrys operates more than 500 high-end and casual dining establishments, including more than 60 award-winning brands. Some well-known Landrys restaurants include Landrys Seafood, Bubba Gump Shrimp Co., Rainforest Cafe, Mitchells Fish Market Restaurants, Mortons Steakhouse, The Oceanaire, McCormick & Schmicks Seafood, Chart House, Saltgrass Steak House, Claim Jumper, and Mastros restaurants.

To support the program, Landrys said it will invest in bitcoin through NYDIGs institutional-grade custody solution, elaborating:

Beyond managing the program, Landrys also announced its intention to hold a portion of its treasury reserves in bitcoin through NYDIG.

Trey Zeluff, director of Landrys digital asset strategy, opined: “We view bitcoin as a good choice for a portion of our own treasury, so we want to offer that choice to our customers as well.

What do you think about Landrys bitcoin points program and its plan to hold a portion of its treasury reserves in BTC? Fortæl os det i kommentarfeltet nedenfor.